Structured data helps provide information about a page and its content – giving context to google about the meaning of a page, and helping your organic listings stand out on the serps. One of the most common types of structured data is called schema markup. SerpFirst SEO Consulting CompanySerpFirst SEO Consulting Company There are many different kinds of schema markups for structuring data for people, places, organizations, local businesses, reviews, and so much more. You can use online schema markup generators. Google’s structured data testing tool can help create schema markup for your website. Technical seo is a very important consideration for ecommerce websites. Businesses offering a large range of products should ensure that their pages are set up with the relevant structured data, and offer an optimal page speed and internal linking. This is to maximise the number of key pages that are indexed by google and to boost their position and appearance in the serps. At edge45®, our team has advanced knowledge in ecommerce seo and has provided technical seo services for a wide range of ecommerce clients. Whether its analysing meta data, schema markup, website migrations or technical website and page optimisation, our skilled team will be able to help. With the
Google uses over 200 inter-linking ranking factors when indexing websites. If you make it easy for google to index and crawl your website, it will perform better in the organic search results – that’s what our technical seo audits do. We regularly run full technical seo audits (similar to a car’s mot) to ensure that your website complies with ‘best practice seo’ inline with google’s webmaster guidelines – this is an essential ongoing monthly process. Our technical expertise allows us to identify key issues and to understand why your website is or isn’t performing well within search. Seo audits play a key role in search engine marketing, and can be that first step to taking your business to the next level. Search engine optimization (seo) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. This process ultimately results in increased search traffic and revenue. We believe quality seo helps create an improved user experience. Our approach at merkle focuses on relevance and technical
Meta robots tags are a great way to instruct crawlers how to treat individual pages. Meta robots tags are added to the section of your html page, thus the instructions are applicable to the whole page. You can create multiple instructions by combining robots meta tag directives with commas or by using multiple meta tags. It may look like this: the opposite tags index / follow / archive override the corresponding prohibiting directives. There are some other tags telling how the page may appear in search results, such as snippet / nosnippet / notranslate / nopagereadaloud / noimageindex. If you use some other tags valid for other search engines but unknown to google, googlebot will simply ignore them. A robots meta tag is an html snippet that tells search engines how to crawl or index a certain page. It’s placed into the section of a webpage and looks like this:. What is Technical SEO? Best Practices for Higher Rankings (and a Checklist) Mastering technical seo is a crucial step in improving your website's search engine rankings and driving organic traffic. By following this comprehensive checklist, you can ensure that your website is optimized for speed, mobile-friendliness, crawlability, security, and
Having the same content on multiple pages or other sites leaves search engines confused. If these pages show the same content, which one should they rank highest? as a result, sites with duplicated content might be ranked lower. Unfortunately, sometimes you might have an issue with duplicate content without your knowledge. Due to technical reasons, different urls can end up showing the same content. For a visitor, this doesn’t make any difference, but for search engines it does. They’ll see the same content on a different url. Luckily, the technical solution to this issue is readily available. With the so-called canonical link element , you can indicate what the original page or the page you’d like to rank in the search engines is. 6. Plus: it has structured data Structured data is a method of explaining your content. This is usually done with schema. Org markup. Most shopify themes will integrate this by default, but it's worth double checking and ensuring it’s set up correctly. Technical seo includes crawling, indexing, rendering, website architecture, page speed, broken links, structured data, mobile-friendly design, https, duplicate content, url structure, hreflang, 301 redirects, 404 errors, robots. Txt
If you’re running a website, it’s important to make sure that you’re doing everything you can to optimize it for search engines. Technical seo is one of the most important aspects of this process, and it can be tricky to get right. In this follow-up to our learn seo: the complete guide for beginners , we will walk you through everything you need to know about technical seo. We’ll cover topics like crawlability, indexing, and page speed optimization. We’ll also provide tips on how to troubleshoot common issues and fix them. Http stands for hypertext transfer protocol, but you probably don’t care about that. What you do care about is when http returns errors to your users or to search engines, and how to fix them. Http errors can impede the work of search bots by blocking them from important content on your site. It is, therefore, incredibly important to address these errors quickly and thoroughly. Since every http error is unique and requires a specific resolution, the section below has a brief explanation of each, and you’ll use the links provided to learn more about or how to resolve them. This guide should get you off