Having the same content on multiple pages or other sites leaves search engines confused. If these pages show the same content, which one should they rank highest? as a result, sites with duplicated content might be ranked lower. Unfortunately, sometimes you might have an issue with duplicate content without your knowledge. Due to technical reasons, different urls can end up showing the same content. For a visitor, this doesn’t make any difference, but for search engines it does. They’ll see the same content on a different url. Luckily, the technical solution to this issue is readily available.
With the so-called canonical link element , you can indicate what the original page or the page you’d like to rank in the search engines is.
6. Plus: it has structured data
Structured data is a method of explaining your content. This is usually done with schema. Org markup. Most shopify themes will integrate this by default, but it's worth double checking and ensuring it’s set up correctly.
Technical seo includes crawling, indexing, rendering, website architecture, page speed, broken links, structured data, mobile-friendly design, https, duplicate content, url structure, hreflang, 301 redirects, 404 errors, robots. Txt file, and xml sitemap optimization.
The schema markup validato r tests structured data to ensure that all schema. Org-based data is properly embedded.
7. Plus: It has an XML sitemap
Search engines must be able to crawl and index your web pages in order to rank them. It’s therefore imperative that you identify and fix any issue relating to crawlability and indexation. Many technical seo issues are linked to crawlability and indexability in one way or another. You’ll need to take a look at two very important website files – robots. Txt and sitemap. Xml. These files have a huge impact on how search engines discover your site. Checking for robots. Txt issues: the robots. Txt is a website text file that tells search engines which pages they should or should not crawl.
21. How to perform an in-depth technical seo audit mastering seo fundamentals is only the beginning. If you really want to win against the competition, you must go beyond the basics. Technical seo covers all of the technical aspects of your website that affect seo, from hosting and site speed to xml sitemaps and meta robots tags. Dozens of search strategies involve refining and perfecting your technical seo implementation. Search engine journal’s ebook, advanced technical seo: a complete guide, covers the most important technical seo strategies every practitioner needs to know. They will allow you to make it easier for search engines to discover and understand your website.
An xml sitemap (the one written for search engines, not humans) is a blueprint of the website, its pages, and how they relate to each other. Crawlers heavily depend on sitemaps to help them know how to move through and index your web pages. An error and glitch-free sitemap are critical to your seo. Otherwise, the crawlers can run up against links that lead nowhere. Auditing the sitemap is one of the most important tasks within a technical seo audit. If you haven't developed one yet, using a sitemap template can get you started quickly.
the course then investigates deeper aspects of technical seo, including accessibility and security. Within each topic, we’ll cover basic and advanced concepts and provide the opportunity to test your knowledge with periodic quizzes. Each module has been designed to offer the best possible knowledge on which to base further learning and breaks complicated, technical processes down into easy-to-understand steps. This seo training course has been created by the experienced technical team at blue array with a wide audience in mind as it combines an introductory overview with deeper level analysis. In today's global digitised economy, competition for online attention is fierce so this course teaches you how to work with websites to make them easier for consumers to find with various search engines.