If you’re running a website, it’s important to make sure that you’re doing everything you can to optimize it for search engines. Technical seo is one of the most important aspects of this process, and it can be tricky to get right. In this follow-up to our learn seo: the complete guide for beginners , we will walk you through everything you need to know about technical seo. We’ll cover topics like crawlability, indexing, and page speed optimization. We’ll also provide tips on how to troubleshoot common issues and fix them.
Http stands for hypertext transfer protocol, but you probably don’t care about that. What you do care about is when http returns errors to your users or to search engines, and how to fix them. Http errors can impede the work of search bots by blocking them from important content on your site. It is, therefore, incredibly important to address these errors quickly and thoroughly. Since every http error is unique and requires a specific resolution, the section below has a brief explanation of each, and you’ll use the links provided to learn more about or how to resolve them.
This guide should get you off to a firm start with seo optimization, but we have a number of additional resources to help you learn seo. Many of them have been linked in the guide, but here are some more:.
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Google has long been concerned with the search experience of mobile users. Since the introduction of smartphones and tablets, the search engine realized that the search’s future was mobile. Therefore, it has spared no effort to make mobile search more efficient. In 2015, google already announced a mobile-friendly update , which made responsiveness a ranking factor. One of its most recent actions was adopting the mobile-first index, which began to prioritize the mobile version indexing since searches from mobile devices have already surpassed desktop searches. In short: you already know that mobile is important for seo. Now, it is important to know what technical seo actions you can take to improve the indexing and the ranking of your pages.
The url structure refers to directories you have within your urls. Just like breadcrumbs, it gives users an understanding of the site's organization. Ideally, the user should understand what the page is about and where it sits within the site hierarchy from the url. For example, a url like this is impossible for a user to understand: https://www. Example. Com/city?id=2156126 however, the following url is meaningful to a user: https://www. Example. Com/usa/new-york/things-to-do/ the previous url shows: where the url sits within the site hierarchy what the page is about how you implement urls really varies from site to site, depending on the structure. In general, i recommend implementing urls in a way that makes the most sense for users.
Technical seo refers to the practice of optimizing the technical aspects of your website to improve its visibility and ranking in search results. This includes optimizing things like your website's structure, code, and content to make it more easily discoverable and understandable by search engines. Technical seo is different from other types of seo , such as content seo and link building, which focus on creating and promoting high-quality content and building links from other websites. Instead, technical seo focuses on the technical aspects of your website that help search engines understand and index your content more effectively.
Technical seo is the process of optimizing a website for search engines, but it can also include activities meant to improve user experience. Common tasks associated with technical seo include the following: submitting your sitemap to google creating an seo-friendly site structure improving your website’s speed making your website mobile-friendly finding and fixing duplicate content issues much more in this post, you’ll learn the fundamentals and best practices to optimize your website for technical seo. Let’s dive in.
Duplicate content is when content appears in multiple places on the internet. It is a big no-no with the search engines. That’s why you need to make sure that your content is unique.