Structured data helps provide information about a page and its content – giving context to google about the meaning of a page, and helping your organic listings stand out on the serps. One of the most common types of structured data is called schema markup.
There are many different kinds of schema markups for structuring data for people, places, organizations, local businesses, reviews, and so much more. You can use online schema markup generators. Google’s structured data testing tool can help create schema markup for your website.
Technical seo is a very important consideration for ecommerce websites. Businesses offering a large range of products should ensure that their pages are set up with the relevant structured data, and offer an optimal page speed and internal linking. This is to maximise the number of key pages that are indexed by google and to boost their position and appearance in the serps. At edge45®, our team has advanced knowledge in ecommerce seo and has provided technical seo services for a wide range of ecommerce clients.
Whether its analysing meta data, schema markup, website migrations or technical website and page optimisation, our skilled team will be able to help. With the majority of customers we support, we take a broader and more comprehensive approach to organic seo, combining technical optimisation with link building, outreach and high-quality content creation. However, if you want to focus solely on the technical aspects of seo, we can provide this service for you. Our technical seo services are ideally suited to customers that need a touch more support on the technical side. Examples of this type of work could include: optimise your website page load speed and giving your customers the best possible user experience.
For search engines to better understand your website, it needs to be structured in such a way that the bots can easily understand it. But because humans and bots don’t speak the same language, it makes it difficult to create web pages that cater to both. That’s where schema markup comes in. Schema markup, or structured data, is the language of search engines. It’s a collection of standardized tags you can place on your website to describe various page elements in “robot speak. ”schema markup helps search engines better understand the content on your website, resulting in them giving users a better experience.
7. Check Your Canonical URLs
Another good way to check the indexability of your website is to run a crawl. One of the most powerful and versatile pieces of crawling software is screaming frog.
Depending on the size of your website, you can use the free version which has a crawl limit of 500 urls, and more limited capabilities; or the paid version which is £149 per year with no crawl limit, greater functionality and apis available. Once the crawl has run you can see two columns regarding indexing. Indexability: this will indicate whether the url is “indexable” or “non-indexable. ”indexability status: this will show the reason why a url is non-indexable.
The best way to remove identical material from urls is through canonicalization. This is the procedure for choosing a preferred url when there are several url alternatives for a single page. Utilizing redundant content should be avoided. By doing routine technological checks, we can lower the likelihood of the same content. The search engine will penalize your website if it has the same material on numerous pages. Use heading tags, titles, and meta descriptions to set one page apart from another to avoid repetition. Intellipaat provides the best digital marketing training in bangalore for its learners.
Technical seo often takes a backseat to on-page and link building aspects of seo. But it is equally important to fix technical issues on your site to perform better in serps. To summarize, here’s the 10-point technical seo checklist to increase your website traffic: #1 optimize your website for mobile devices #2 create and optimize your xml sitemap #3 boost your website’s speed #4 fix site errors and warnings with weekly site audits #5 optimize internal links #6 include your main keywords in image alt text #7 use canonical urls to avoid duplicate content issues #8 install an ssl certificate #9 check and fix crawl errors in google search console #10 find and fix broken links on your site.
Technical seo creates a strong back-end foundation so your website is able to rank highly, and is often one of the first steps in an seo campaign. Ideally, your tech team will complete all repairs and optimizations while your strategists research keywords and create a hub & spoke -based content plan prior to content creation. Your tech team should should take the following steps: make sure your site is indexable. The presence of a “noindex” tag on your pages will cause google to skip over your content, preventing your site from ranking at all. Optimize your site for mobile. Google now uses mobile-first indexing to determine search rankings.
You can have the best site with the best content. But if your technical seo is messed up? then you’re not going to rank. At the most basic level, google and other search engines need to be able to find, crawl, render and index the pages on your website. But that’s just scratching the surface. Even if google does index all of your site’s content, that doesn’t mean your job is done. That’s because, for your site to be fully optimized for technical seo, your site’s pages need to be secure, mobile optimized , free of duplicate content , fast-loading… and a thousand other things that go into technical optimization.
When it comes to our technical team’s skills, we focus on web development and tools that are key when it comes to seo and increasing search performance. We use them to optimize page elements and increase load speed that translates into higher keyword rankings.
One of the first things to do is run a crawl report for your site. A crawl report, or site audit, will provide insight into some of your site’s errors. You will see your most pressing technical seo issues, such as duplicate content, low page speed , or missing h1/h2 tags. You can automate site audits using a variety of tools and work through the list of errors or warnings created by the crawl. This is a task you should work through on a monthly basis to keep your site clean of errors and as optimized as possible.