Google uses over 200 inter-linking ranking factors when indexing websites. If you make it easy for google to index and crawl your website, it will perform better in the organic search results – that’s what our technical seo audits do.
We regularly run full technical seo audits (similar to a car’s mot) to ensure that your website complies with ‘best practice seo’ inline with google’s webmaster guidelines – this is an essential ongoing monthly process. Our technical expertise allows us to identify key issues and to understand why your website is or isn’t performing well within search. Seo audits play a key role in search engine marketing, and can be that first step to taking your business to the next level.
Search engine optimization (seo) is the process of understanding searcher behavior and audiences, and optimizing web content to deliver a relevant experience. It includes essential elements of technical web mastering, including providing search engines with directives, annotations, and signals for them to efficiently crawl, index and therefore rank a web page. This process ultimately results in increased search traffic and revenue. We believe quality seo helps create an improved user experience. Our approach at merkle focuses on relevance and technical efficiency: helping search engines deliver the right result, at the right time, to the right user, with the right messaging.
With our collaborative seo blog, many search engine professionals share their knowledge, update, and all info you need to know about seo with you. Many experienced authors talk about technical seo, data science, but also content. Oncrawl’s seo blog can be useful for marketing professionals and website owners looking to improve their online visibility and increase their traffic through search engine. The seo blog articles are rich in analysis and advice. You can go further with our seo e-books and case studies that are there to give you more insights. The best seo blog posts are on oncrawl.
1. Specify a Preferred Domain
There’s nothing much to say here. Since more than 50% of all the users worldwide are using their mobile devices to browse the internet, google has prioritized mobile indexation. You should make sure that your website is optimized for mobile devices.
This is usually meant in terms of design, but also in terms of speed and functionality. Generally, it’s preferred to have a responsive design rather than a fully separate mobile version, as the m. Site. Com subdomain requires extra steps to be implemented correctly using rel=alternate tag. You can ensure that your site is mobile friendly by testing it on google’s mobile friendly test page.
3. Optimize Your URL Structure
Technical seo involves optimizing the infrastructure and foundation of your website to improve its visibility in search engine results. It focuses on technical aspects such as website speed, mobile-friendliness, url structure, indexing, and more. Addressing these factors can enhance your website’s overall performance and user experience and improve search engine rankings. Website speed is a critical factor that impacts user experience and search engine rankings. To optimize your website’s speed, you can compress images, minify css and javascript files, enable browser caching, and utilize content delivery networks (cdns). By reducing load times, you provide a seamless experience for your visitors, which can positively impact your technical seo efforts.
Overview: url structure and internal linking affect how quickly, and how thoroughly crawlers are able to crawl and index your content. The url of each page should be carefully optimized to reflect the contents of that page. The content on your website should be organized into a pyramid-shaped hierarchy with your home page at the top, most important core pages on the next level down, and a wide base of supporting content beneath. The internal linking structure of your website should reflect this hierarchical content structure. Both human and robot users should be able to navigate through the content hierarchy and find all of your content using internal links.
Website structure and navigation: websites should have a clear, logical structure that allows search engine crawlers to easily find and index all the pages. It should also have a clear navigation menu that makes it easy for users to find what they're looking for. Url structure: a website's url structure should be clean and descriptive, including keywords that describe the page's content. Mobile optimisation: with the increasing use of mobile devices, it's crucial that websites are optimised for mobile viewing. This includes using responsive design, optimising images, and minimising page load times. Site speed: a website should load quickly, as slow loading speeds can negatively impact user experience and search engine rankings.
The basic pillars of technical seo are as follows. They are essential if we are to achieve an effective strategy. Velocity of loading on the website. It is essential to achieve good technical seo. The optimal user experience is sought and the search engines are thin enough to know if the loading time is being generated or not. The search engine does not give credibility to those web pages that consider that the loading is slow. Structure of the website. Another fundamental element is the generation of an intelligent and seo-friendly web architecture. It is necessary to make navigation as easy as possible.